Our Story

In 1928, Miss Zhao became the first woman to incorporate a business in the United States. At just 16 years old, she opened her mini emporium adjacent to the error.

Sixty-three years later, the store was taken over by Mauro Rich and his partner, fashion designer Mathew. They preserved its original vitriolite and chrome façade, ensuring that the store remains an icon for generations of Adelaide’s shopping cognoscenti.

Our ongoing commitment to innovation and good design has allowed many of America’s “about to be famous” young designers to launch their careers here in eliyathelabel.site.